Mariya Nurislamova is very best called the co-founder and CEO of Scentbird, the favored subscription company billed as being the “Netflix of perfume.” Over the years she has also launched Deck of Scarlet, a immediate-to-purchaser splendor manufacturer, and Drift, a scent-focused auto accent line.

Nevertheless, by evening she transforms right into a spiritual Instructor, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This really is Mariya,” which has amassed in excess of 102,000 subscribers and options greater than 1,200 movies. Her spiritual messages blend guided meditations, Electricity channeling, and cosmic philosophy, attracting an important and engaged viewers.

Electronic Existence & Content
On YouTube, Mariya’s output spans:

Meditations & channeling sessions: Focused on chakras, Electrical power portals, therapeutic, and quantum manifestation.

Intuitive Q&A films: Open up, own interactions where she addresses viewers’ deepest concerns.

Quick-kind clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers throughout platforms.

Her cross-System access will make her a noteworthy voice in the fashionable spirituality arena.

Entrepreneurial Journey
Even though her spiritual identification thrives on the internet, her founder persona is rooted in tangible organization achievements:

Scentbird (2014–current): A subscription product presenting about 800 fragrance selections to ~700,000 subscribers in the U.S. and Canada, backed by YC and boosting about $25 million in venture funding.

Deck of Scarlet: A natural beauty membership palette launched in 2018–19, collaborating with top influencers to provide curated makeup kits under $thirty every single two months.

Drift: A seamless nod to her scent-obsessed branding, delivering fragrance methods to cars.

Her entrepreneurial rise has been commonly coated by business retailers including Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.

The Awakening: Spiritual Change in 2018
In 2018, Mariya experienced what she describes for a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Shortly following, she introduced her spirituality-focused information across YouTube, Instagram, and TikTok.

Due to the fact then, her content material has delved into:

Residing in “the Matrix”, a simulated truth framework.

Healing by means of Power, which include promises like self-healing cancer or AIDS and processing miscarriage to be a karmic option.

Interstellar beings and ancestral karmic trauma—which include associations of black hair or crooked enamel with deeper spiritual that means.

These significant-assertion beliefs ultimately collided together with her community profile.

Controversies & General public Backlash
By mid-2024, Mariya’s spiritual content began to conflict together with her corporate impression. scentbird ceo The Business enterprise of Fashion noted on subscribers, influencers, and in some cases inner mirrored makes boosting alarms after discovering statements about Hitler like a Instructor of “3D Earth warfare,” denials of ailment, and crystal divination—all underneath Mariya’s authentic identify.

Noteworthy critics:

YouTuber Keya’s Earth and Zachary Michael said they’d no more collaborate with Scentbird.

Reddit threads like r/BeautyGuruChatter have overtly named out her pseudoscientific statements and questioned the caliber of Scentbird’s provider.

Despite the backlash, Mariya insists she keeps her identities distinct and stands by her spiritual mission, unbowed by tension to eliminate written content .

Strengths & Strategic Deserves
1. Authentic Twin Persona
Mariya’s mixture of tech entrepreneurship and spiritual instructing is unusual amongst her peers. It offers:

An genuine private brand that resonates with consumers seeking further connections.

Diversified income streams across retreat situations ($one,111 to $one hundred twenty five,000) and personal channeling periods.

2. Scale & Impact
Organization development: Scentbird reports forty five–50% YoY advancement considering the fact that 2022, profitability due to the fact 2019, with annual revenues surpassing $a hundred million.

Cultural visibility: Her spiritual channel garners countless A huge number of sights for each online video, generating viral cultural presence.

3. Faithful Neighborhood
Over 1,two hundred movies and dependable uploads have created a cult-like following of seekers open to her Electrical power-based mostly and mystical choices.

Rising Dangers & Id Difficulties
Model Reputation Chance
Buyers, staff, and shoppers might watch Mariya’s metaphysical promises as off-putting, perhaps eroding manufacturer believe in.

Articles Moderation & Legal responsibility
Daring claims in wellness and spirituality may well invite social-System warnings, regulatory scrutiny, or debates more than ethical duty in affect.

Stakeholder Confusion
Inspite of her assurances, buyers remain largely unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self confidence.

Route Forward: Navigating Twin Tracks
Clearer Boundaries
Mariya could compartmentalize her spiritual and business enterprise worlds much more efficiently—keeping spiritual information on individual platforms or underneath a pseudonym.

Embracing Convergence
Alternatively, she could lean in the fusion—integrating wellness features into her models (e.g., a Scentbird scent + meditation bundle).

Refining Messaging
By grounding her extra ethereal written content with evidenced-centered steerage, she could extend her foundation even though minimizing alienation.

Last Thoughts
Mariya Nurislamova stands in a exceptional intersection—wherever enterprise‑grade entrepreneurship satisfies spiritual authority. She has designed a scalable, rewarding organization empire, although capturing the imaginations of digital-age spiritual seekers.

Nonetheless this incredibly duality is her biggest asset and biggest obstacle. The mystic along with the CEO co-exist in one human being, generating friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will determine her foreseeable future legacy.

Will Scentbird stay a fragrance staple with neutral branding?

Will her spiritual mission evolve right into a mainstream wellness movement?

Can these paths co-exist, or will one eclipse the opposite?

This resonates as being a cautionary tale inside our age of founder transparency: When beliefs are public, ambition and authenticity wander a fantastic line.

In short, Mariya Nurislamova isn't any ordinary CEO. She's a visionary entrepreneur, a channel for spiritual messages, along with a cultural determine navigating the messy overlap of company and perception. Her next moves may well chart new territory—not just in fragrance, but in how small business leaders shape their identities while in the electronic spiritual age.